28 CRMs reviewed · Updated 2025

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CRM Comparison · 2025
HubSpot CRM
All-in-one · Free plan available
9.2/10
Salesforce
Enterprise · AI-powered
8.9/10
Pipedrive
Sales-first · Visual pipeline
8.7/10
Zoho CRM
Budget-friendly · Wide integrations
8.3/10
Freshsales
AI lead scoring · Built-in phone
8.1/10
HubSpot Reviews Salesforce vs HubSpot CRM Automation Guides Best CRM for Small Business Pipedrive Review Zoho CRM Integrations Free CRM Comparison Freshsales vs HubSpot CRM for Real Estate Monday CRM Review HubSpot Reviews Salesforce vs HubSpot CRM Automation Guides Best CRM for Small Business Pipedrive Review Zoho CRM Integrations Free CRM Comparison Freshsales vs HubSpot CRM for Real Estate Monday CRM Review
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⭐ Editor's Pick
HubSpot CRM
Best all-in-one CRM for businesses that want to grow without switching tools
9.2/10
Exceptional
Generous free plan — forever
Best-in-class marketing automation
Intuitive UI, minimal training needed
Native integrations with 1,000+ apps
From £0/mo · Paid from £40/mo
Best Enterprise
Salesforce
The enterprise standard — infinitely customisable with powerful AI
8.9/10
Excellent
Unmatched customisation depth
Einstein AI for predictive insights
Massive ecosystem & AppExchange
From £20/user/mo
Best for Sales Teams
Pipedrive
Sales-first CRM with the most intuitive pipeline management around
8.7/10
Excellent
Visual drag-and-drop pipeline
30% recurring affiliate commission
Built for salespeople, not admins
From £12.50/user/mo
Quick Compare

Top CRMs side by side

A snapshot across the features that matter most when choosing a platform.

Platform Best For Free Plan Automation Email Marketing Starting Price Score
HubSpot
All-in-one, SMB scaling Generous ✓✓✓ ✓✓✓ £0 / mo 9.2
Salesforce
Enterprise, complex ops ✓✓✓ ✓✓ £20 / user 8.9
Pipedrive
Sales teams, pipeline ✓✓ £12.50 / user 8.7
Zoho CRM
Budget-conscious teams ✓✓ ✓✓ £14 / user 8.3
Freshsales
AI-powered selling ✓✓ £9 / user 8.1
Latest Guides

Most-read this month

🔥 Featured Guide

How to build your first CRM automation workflow from scratch

A beginner-friendly walkthrough for setting up lead nurture, deal stage triggers, and task automation in HubSpot — with real screenshots.

What you'll learn
1
Map your workflowIdentify the triggers and actions you need
2
Build in HubSpotStep-by-step inside the Workflows tool
3
Test and go liveHow to QA before turning it on
4
Monitor performanceWhat metrics to watch after launch
Comparison

HubSpot vs Salesforce in 2025 — which is right for your business?

We tested both platforms for 60 days across pricing, automation, reporting, and support. Here's our honest verdict.

Roundup

Best CRM for small business in 2025 — 7 top picks tested

We evaluated 14 CRMs specifically for small teams. These 7 stood out for ease of use, value, and scalability.

Integration Guide

How to connect your CRM to Zapier, Slack & Gmail (no code)

Connect the tools your team already uses — works with HubSpot, Pipedrive, Zoho, and Salesforce.

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CRM Reviews

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28 reviews
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42 guides
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Integrations Hub

How to connect your CRM with 50+ tools — with screenshots.

55 integrations
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By Industry

CRM for real estate, agencies, eCommerce, SaaS, healthcare, and more.

12 use cases
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Beginner's Hub

New to CRMs? Start here — everything from basics to your first setup.

16 articles
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